Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
Articles
Looking for articles created exclusively for associations with chapters? Billhighway has built a library of articles that focus on topics from chapter awards to ROI and dashboards.
We are fond of replacing "best" with "effective". Maybe though we need to go another step. Could we provide a tool using why or how?
The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways.
The decision to close a chapter can be extremely difficult to make. Associations should consider these key indicators when deciding to close a chapter.
As technology becomes better at removing the distance between people globally, will more chapters morph into special interest groups?
Email and telephone “spoofing” scams, which mimic a legitimate person or business, are on the rise. Often these attacks target online member directories.
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement.
Chapters can play a key role in membership and revenue growth for your association: reach new audiences, provide community, and nail retention.
Chapters don’t always have to be about serving members in the same local community or state. At NIGP virtual chapters connect members globally.
You don't need Lady Gaga on stage to glam up your chapter awards. Think about livestreaming the awards presentation, interviewing chapters for a case study.