With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going.
In the webinar–How to Create a Collaborative Chapter Marketing Movement–we provide examples of what other associations have done to drive membership engagement, particularly with younger generations. View Slides >>
Are you currently using your components to enhance national’s marketing efforts?
What is the one thing that your chapters could help you do better?
What wants, needs, and pain points can your components help you solve at the local level?
AMERICAN NURSES ASSOCIATION (ANA) #FITNURSEFRIDAY5K CAMPAIGN [TAKEAWAYS]
Use & Share Member Data: Use data collected to recruit new members and share your data with chapters.
Connect with Non-Members: Help chapters connect with non-members and see the value in working with National.
Pilot Programs: Sometimes you might only have 3 chapters that want to get onboard, that’s fine – work with those 3.
Empower Chapter Ideas: Empower your chapters to take an idea and run with it on their own.
AMERICAN SOCIETY OF LANDSCAPE ARCHITECTS (ASLA) LET CHAPTERS TAKE OVER INSTAGRAM[TAKEAWAYS]
Find the WIIFM (What’s In It For Me): Show value-add to members by giving their projects national exposure.
Dedicate a Campaign Manager: Remember you are still the campaign manager – be sure to build time to help chapters succeed.
Piggy Bank on Success: Build on an existing effort that members know about – no need to convince leaders that the campaign will be successful.
Bring Chapters to the Table
Encourage a collaborative culture
Provide opportunities for them to contribute
Allow and encourage focused feedback
Empower & Challenge Them to Take the Imitative
Be results-focused and allow time for more project-based work
Adapt your management style
Be objective and welcome new ideas
Do what you can to bridge the gap between national and chapters
Provide Professional Development Opportunities
Provide mentoring and education (i.e. chapter leader conference)
Encourage cross-functional partnerships, or cross-network and association-chapter partnerships
Got Chapters? Billhighway gives component-based organizations the tools to automate and simplify operations while creating data visibility across your entire organization. This empowers you and your chapters to focus more on member value and grow your organization.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.