Join us as we walk through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio & Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level.
We’ll cover challenges that arose through the process, how responsibilities were distributed and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. View Slides >>
How one trade association developed a multi-channel recruitment campaign with limited resources and collaboration from National and components. Goal = Increase membership at both National and components in a tough-to-reach member category.
Enlist help of membership committee
Review internal resources
Develop strategy and implementation plan
Define roles and responsibilities
Develop direct mail lists and materials
Develop targeted brochures
Organize communications around ‘National Call Day’
Recruit volunteers, make calls, distribute materials and send results for tracking
Measure: Ensure you’re set up to properly track and monitor performance of the initiative.
Support: Make sure you are providing what components need to get the job done right.
Segment: Customize your outreach to maximize impact.
Got Chapters? Billhighway gives component-based organizations the tools to automate and simplify operations while creating data visibility across your entire organization. This empowers you and your chapters to focus more on member value and grow your organization.
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