The first few months makes all the difference for a new member. My gym understands this membership principle. They give two months’ free membership to new members who attend a four-session training program—essentially a new member onboarding program. In these sessions, a trainer learns about the new member’s goals and interests, introduces them to different aspects of the gym, conducts a baseline fitness assessment, and suggests a two-month training program.
When a new member understands and becomes comfortable with what the gym has to offer, they’re more likely to develop a workout habit. They start to see results, become motivated to keep going, and are more likely to renew their membership.
The same principle applies to association and chapter membership. If you learn about a new member’s needs, introduce them to the chapter and association, and guide them onto the most relevant membership path, you will create a member for life.