Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Take a ‘trickle up’ approach to chapter engagement programs: identify a program that has been successful at a local level and then expand it nationally.

Every organization wants to provide its chapters with the tools and programs it needs to create meaningful membership experiences. But each chapter is different and what sounds like a great idea from a national perspective might not always be a good fit at the local level.

Instead of taking a ‘trickle down’ approach to new programs, why not do the exact opposite and take a ‘trickle up’ approach: identify a program that has been successful at a local level and then expand it nationally.

In this webinar, we’ll
· Look at ways to identify the best programs for consideration
· Discuss different approaches to driving programs at a national level
· Highlight best practices when expanding a chapter-level program

Meet the Presenters

Mariner Management & Marketing Avatar
About Mariner Management & Marketing

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

Related Posts

Leave a comment