Association chapters and components are fertile ground for member engagement, but they can often prove to be a thorny management challenge. As associations examine the value of their component networks, they’re finding that skillful investment in supporting the success of chapters will drive bigger and better returns.
We’ll take a look at some key strategies and steps to tip the chapter ROI balance with smarter investments at the central-organization level and better returns at the chapter level—and some ideas on how to measure it all, too.
You’ll hear from Dresden Farrand, MPA, MPP, CAE, Senior Director of Membership and Chapters at CoSN and Charles W.L. Deale, FASAE, CAE, Former Vice President, Membership and Chapter Relations, at Financial Executives International (FEI).