Social media is an invaluable tool, so you better think about harnessing it! You can use social media to build relationships, discover and share information, attract new members and of course maximize your reach beyond your organization’s usual community members.
Lisa Lloyd, a social media specialist at the American Nurses Association (ANA), spoke at the 2017 Great Ideas session about what leaders should consider when posting on social media. Lloyd states. “You have to figure out what you stand on. What is the thing you’re not going to move from?” You need to encourage an online conversation.
SOCIAL MEDIA BEST PRACTICES
Social media is the perfect tool to speak to a vast audience about your association and chapter’s mission (or retarget potential members that have visited your site).
There are so many different social networks available today. The ones you use will vary according to your organization’s individual requirements, but a few good ones to look at include:
You don’t have to spend all day posting updates in order to maintain a healthy social presence either. Use scheduling software to plan your social campaigns in advance and take all the stress out of keeping your channels busy! We recommend you use:
Buffer: To plan and schedule posts on Facebook, Twitter, LinkedIn and more
TweetDeck: To monitor hashtags on Twitter and gauge reaction to your campaigns
Hootsuite: To manage updates on multiple social accounts
Hopper: To schedule instagram posts in advance
No matter which social channels you’re using, it’s incredibly important that you follow guidelines regarding what you say and how to say it. Think about:
- Who has access to the chapter social media accounts? Communications Chair? President? Other?
- Is there a policy set out by national, highlighting what is appropriate to post and what isn’t?
- Are there specific social media branding guidelines you should follow?
- Are there any social media campaigns that national is running that you can latch onto?