Whether you’re starting a new chapter, or you’ve been a chapter leader for decades, you’ve got to make a success of onboarding new members. In fact, we’d go so far as to say that membership acquisition and retention is critical.
Here are a few things you might want to think about when it comes to onboarding new members for your chapter:
- Are there specific onboarding tactics that other chapters or national have found to be successful?
- Is there an onboarding email template(s) that you should be aware of, or have access to?
- Is it clearly stated what type of experience your chapter should strive to provide a new member?
- Is there a clear expectation of how soon a new member should hear from their chapter after they sign up? And what that message should be?
NETWORKING 101: HOW TO ONBOARD NEW MEMBERS FACE-TO-FACE
Tim Ebner, Senior Editor for Associations Now, lays out three examples of how your chapter can onboard new members face-to-face:
NEW MEMBER MINGLE
Build an experience by creating a “micro-involvement” event for members. Provide opportunities for members to ask questions, sign-up for an event and volunteer.
CONFERENCE BUDDY SYSTEM
Pair new members with existing members. Develop a mentor program for existing members to share membership benefits.
Offer remote or virtual hangouts for large chapters and traveling members. Invite new members to individual meetings to connect personally.