Association budgets are tightening in response to pandemic-related revenue losses and in anticipation of more financial challenges ahead. This is bad news if your association’s C-suite and board see chapters as a cost center, not a revenue source.
In reality, chapters contribute to your association’s bottom line. They bring in new members and deliver value to members through educational events, volunteering, and networking—activities that increase member engagement and retention. But how do you prove the ROI of chapters?
With the help of chapter member engagement data, you can make the business case for more HQ attention and investment in chapters. Engagement data shows the positive impact of chapters on association revenue when they’re empowered to better serve members.