AN UNCERTAIN FUTURE REQUIRES TRUSTED CHAPTER PARTNERSHIPS
You can’t face existing challenges or future unknowns without strong relationships with chapters. They need your support and the connections you can help them make with other chapters. Since chapters personify the association for most members, you need them to be a voice for your association.
The Illinois Principals Association (IPA) recognized the influential role chapters had in members’ purchasing decisions. IPA asked their chapters to help them increase annual conference attendance, giving each chapter a targeted prospect list. Chapter leaders had access to a Nucleus dashboard from Gravitate Solutions where they could see their progress toward regional goals—and the progress of other chapters. Conference attendance increased by a whopping 30%.
Chapters have a potentially huge role in your 2021 (and beyond) conference strategy. Next year, large in-person events are not likely to happen at the national level since members and industry professionals won’t be willing or able to travel.
Make chapters part of your hybrid event strategy with HQ hosting a virtual conference and chapters (or regions) hosting in-person conferences. The International Congress and Convention Association (ICCA) recently hosted a virtual conference “hub” with eight regional “spokes” around the world. The virtual live feed was broadcasted to the spoke locations. The spokes also had live in-person programs.
These collaborations require strong relationships with chapter leaders who are willing to share both the work and rewards (revenue). HQ provides the resources and chapters provide the local, personal touch. Chapter performance data can help you lay a foundation for your association and chapters to learn from each other and grow stronger together.
During our webinar, “Chapter Performance Reimagined: Taking Your Association’s Growth to the Next Level,” attendees learned how their association can mobilize chapters to better serve members, and increase recruitment, retention and revenue. If you were unable to join us for the webinar, here’s a link to the session recording and the slide deck.