Joint membership provides the foundation for a more collaborative relationship between national and its chapters. You’re in it together – both invested in your members’ national and chapter membership experience. You’re no longer rivals but partners who look out for each other and help each other leverage your strengths to provide value to your shared members.By tying themselves more closely to national, chapters serve as national’s pipeline for leaders, attendees, customers, and online community participants.
Instead of developing separate marketing and recruitment materials, you can now share this responsibility. Or, more likely, national can take on the heavy-lifting of marketing, allowing chapters to focus their limited resources elsewhere.
RELIEVE CHAPTERS’ ADMINISTRATIVE BURDEN.
If chapters collect dues, the launch of a joint membership program provides an opportunity for national to automate, streamline, and standardize dues and membership processes. These changes will relieve the workload of chapter staff and leaders, and also save time and prevent headaches for your finance, data management, and membership teams.
Do what you can to make it easier for chapters to focus more on value delivery and less on administrative tasks. Technology that increases the transparency, speed, and accuracy of the dues collection, disbursement, and reporting processes will benefit both chapters and national.
When national collects the dues for joint membership, the chapter’s administrative burden is alleviated – a welcome relief for chapters run by small staffs or volunteer leaders. They get more time to focus on their mission of delivering value to members. Joint membership gives members an opportunity to broaden their association experience with just one click. But is it right for your members?