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Marketing
How to Help Chapters Improve the Event Experience

How to Help Chapters Improve the Event Experience

Chapters with low event attendance aren't providing what their members seek. Here's 5 ways you can coach chapters on improving the event experience.
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5 Strategies for Increasing Chapter Event Attendance

5 Strategies for Increasing Chapter Event Attendance

Chapters want to host events that everyone will talk about. We share 5 strategies to add snap, crackle and pop to increase chapter event attendance.
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Do Chapter Events Provide What Your Members Want?

Do Chapter Events Provide What Your Members Want?

Get enough chapter leaders together and eventually you'll hear them complaining about low attendance at chapter events. So, what's going on?
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5 Strategies for Preventing Chapter Crises

11 Strategies for Preventing Chapter Crises

We’re sharing 11 strategies to help you manage stressful chapter challenges and suggest ways to prevent them.
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Give New Members the Personal Touch during Chapter Onboarding

Give New Members the Personal Touch during Chapter Onboarding

The first few months of a membership are the most crucial to retention. Make your new member onboarding a priority!
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CEX: Member Journey Mapping Part 1

Journey Mapping: Improve the Membership Experience

The goal of member journey mapping is to understand the chapter and National membership experience from the member’s viewpoint, so you can discover ways to improve their experience and increase their engagement.
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How to Build a Chapter Leadership Pipeline

How to Build a Chapter Leadership Pipeline

Chapters wouldn’t have to put their leaders through torture if they had a chapter leadership pipeline in place. Identify and prepare members for leadership.
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Businessperson's Hand Holding Horseshoe Magnet Attracting Leads

8 Solutions to Attract Chapter Volunteers to Participate

We’ve identified eight valid and understandable reasons why chapter members don’t volunteer plus several solutions for overcoming those obstacles.
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How to Improve Chapter Leader Communications

How to Improve Chapter Leader Communications

The American Institute of Graphic Arts (AIGA) found the technology solution, Slack, to improve chapter communication. This new tool enhanced both HQ-to-chapter and leader-to-leader communication plus it became a membership benefit and marketing tool for chapters.
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Growing Chapter Networks to Widen Membership Reach

Taking a ‘Trickle Up’ Approach to Chapter Engagement Programs

Take a ‘trickle up’ approach to chapter engagement programs: identify a program that has been successful at a local level and then expand it nationally.
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