A Blended Approach: State Societies Choose New Membership Model
National Society of Professional Engineers (NSPE) shared their story of how they came to a blended approach as a response to a thorny challenge. NSPE took on a thorny challenge: its state societies were not offering a consistent value proposition or brand to members across the country. Large states provided a variety of educational programs. But, small states could only manage basic member services, and many of them faced insolvency as a result of declining membership numbers.
NSPE’s Membership Models
NSPE gave state societies a choice of two membership models: affiliated (integrated) or unaffiliated (non-integrated). As of July 2019, 45 state societies are affiliated and 5 are not. In the unaffiliated model, members can join the state society, NSPE, or both.
The Affiliated Model
In the affiliated model, members make one dues payment for both NSPE and state society memberships. The dues revenue share between NSPE and the state society is based on four tiers representing four levels of service from NSPE. State societies with a lower capacity and, therefore, a need for full service from NSPE, receive a smaller percentage of dues revenue than societies with a high capacity and, therefore, only a need for basic service from NSPE.
Go Deeper on Restructuring
Download The Report
Mariner Management, in collaboration with Billhighway, launched this second edition of the Chapter Benchmarking Report. The report was designed to gather industry data that helps associations benchmark their chapter programs against others. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship.