Find Your Future Members by Partnering with Gen Z on College Campuses

It’s good to meet people where they are, and it’s even better to meet them before they get there. An association’s college partnership cultivates a new generation of members by empowering and engaging them as students, building a foundation for the future.
Two rows of people smile at the camera - two young men and five young women

Guest Post: Lisa Boylan, Associations Now


How to tap into the potential of a younger generation of members is an ongoing conundrum. Engaging them early, in college, with a meaningful partnership is a key strategy for the American Association of University Women.

AAUW has college partners, including one at Texas A&M University. The group evolved when the Women’s Resource Center opened on campus and presented a salary negotiation workshop using a presentation from AAUW’s national office. This led to the group becoming certified as an AAUW college partner in 2012.

Kelby Kosel, a senior at Texas A&M, is president of the partner group. She was drawn to it because she was interested in women’s issues and was looking for opportunities at the traditionally conservative university to advance those issues on campus.

Related Posts