Chapters are vulnerable in the chaotic global health crisis; however, that does not have to mean they will flounder or fail. We do have to intervene though on their part. Answering the how led us to host a virtual idea swap for association pros responsible for navigating this question. The swap brought together more than 70 association execs to explore how associations can support chapters. View the full Idea Swap here and use this summary to help kickstart your own internal conversations.
“The first rule in a crisis like this is to recognize that we are a community and we are here to serve. The more we serve people, the more they will be there for us. Members will return that loyalty in the long run.”
This quote by an association ceo was shared on the virtual idea swap captures the why it’s worth acting now. Insights collected during that robust conversation centered on helping chapters move to the virtual world of events.